Resume
Experience
Jul. 2023 - Present
eCommerce Content Coordinator
United Wheels Inc.
Miamisburg, Ohio
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Ownership of content strategy and implementation on Amazon and eBay accounts totaling over $14M annually
- Established process for and regularly conducting SEO audits and keyword research, finding gaps in competition
- Highly adaptable in turbulent eCommerce spaces with frequent changes
- Pushing content strategy into the future via use of AI in blog content and optimization, and augmented reality experiences in eCommerce and DTC
Jan. 2023 - May 2023
Market Segmentation Specialist
Graeter's Ice Cream
(Capstone Course at Miami University)
Oxford, Ohio
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Used real proprietary data to segment Graeter's customers.
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Turned market data insights into actionable marketing strategy recommendations.
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Coordinated efforts across several other teams including content and customer experience.
Aug. 2022 - Oct. 2022
Reddit Creative
Step Up Social
Oxford, Ohio
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Digital marketing agency startup from a fellow Miami student.
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Ran over 10 client Reddit accounts.
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Created content calendars.
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Developed organic Reddit marketing strategies - a very niche and seldom done digital marketing method.
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Created automated Reddit messaging campaigns.
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Reported analytics and curated informed strategy recommendations.
May 2021 - Jan. 2022
Digital Marketing Intern
Dwellworks
Cleveland, Ohio
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Created, scheduled and tracked posts on all major platforms.
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Designed original brand one-pagers and IG takeover guide.
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Daily global collaboration to complete the company's first ESG report.
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Much more - check out my LinkedIn!
Nov. 2020 - March 2021
Technical Writer
tw-Security
Overland Park, Kansas
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Streamline language to maximize consultant's efficiency creating risk profiles.
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Standardizing control and vulnerability statements in risk analysis process.
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Work with consultants to build concise, standard language that can populate one-of-a-kind software.
Feb. 2018 - May 2019
Student Fundraising/Marketing Leader
Effective Leadership Academy and The Race
Cleveland, Ohio
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Led my own team of students in marketing brainstorming exercises.
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Signed people up for the 5k with spontaneous elevator pitches.
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Helped run and produce content for The Race's Instagram.
Aug. 2016 - May 2019
Dishwasher / Line Prep
Dino's Catering
Cleveland, Ohio
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Washed dishes, cleaned and closed kitchen.
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Prepped dishes/stations for service each night.
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Helped servers with venue setup when available.
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Acted as a leader for other dish staff after earning seniority.
Education
Fall 2019 - Spring 2023
MIAMI UNIVERSITY
B.A. of Arts in Strategic Communication
B.A. of Arts in Emerging Technology in Business and Design
Oxford, Ohio
My double-major in Strategic Communications and Emerging Technology in Business and Design furthered my skills as an efficient communicator, digital marketer and designer. These skills include coordinating and creating content, running and analyzing campaigns, and SEO.
2015-2019
Hawken School
High Schhol
Gates Mills, Ohio
Attending Hawken from 6th - 12th grade gave me a rich foundation to build upon. Both my academic aptitude and interpersonal skills were challenged and individually molded through critical thinking from a young age.
Professional Skillset
SEO
Facebook Ads
Google Ads
Hubspot
Tableau
Graphic Design
Professional Writing
Collaboration
Creative Problem Solving
Adaptability
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Content Strategy
Analytics
Languages
English (native)
French (proficient)