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Portfolio

Here are some copies of my best work. Download anything you'd like for a closer look.

Digital Brand Audit - Vans

Creator/Producer

This project is the best example of my ability to create a comprehensive digital brand audit. Upon downloading you will see an all-encompassing audit of the clothing brand Vans. This includes target audiences, SEO, proposed Facebook Ads, and more.

Vans Audit thumbnail.png

Wyrmwood Gaming Social/Digital Data Visualization & Analysis

Creator

From IMS 514 at Miami University, this project helped me expand my skillset with the addition of data visualization and data analysis. My chosen company for the semester-long project was Wyrmwood Gaming, a premium tabletop gaming accessory brand (AKA Dungeons and Dragons). This analysis includes original visualizations and graphs for data like social media metrics, industry performance, and AI-processed data. My presentation ends with actionable recommendations for Wyrmwood Gaming based on my curated findings/analysis. The presentation is in the lens of a freelancer to company executives, so enter your C-Suite mindset and enjoy!

Gearbox Software Content Strategy Report

Producer/Designer

This report is the result of another project similar to the Vans report. In a different class, we chose one company to analyze in phases over the entire course. We mainly looked at content strategy, and this final report includes the research, data, and suggestions curated after comprehensive analysis.

Gearbox Software Content Strategy Report.png

Consumer Persona Report

Producer

Coming from my first upper-level, PR-focused class, I created this consumer persona report as a second-semester sophomore. The class was given real data and given the mock task of creating a report for the grocery store Target as if we were working for a public relations firm. This assignment helped me learn how to process and explain consumer data in an effective, professional way.

Connor Fricke - Target Consumer Report.P

Mockup Posts for Gearbox Software

Producer/Designer

From a digital branding class in spring 2022, this was a semester-long project similar to the Vans audit. In this class I chose a favorite game developer of mine - Gearbox Software. The project had three phases: Existing media audit, creating mockups posts and a UX survey based on these posts. Here are the eight mockups I made - all done in Photoshop.

Mockup Posts Thumbnail.png

Instagram Ad

Designer

One of my close friends was in Sigma Alpha Mu at the University of Cincinnati. He founded the chapter after they had not been at UC for 8 years, and they sold hoodies to make startup money. I offered to make this advertisement because I enjoy the process, and it turned out great. Made in Canva.

Sigma Alpha Mu Instagram Post.png

88 Butterfly - Digital Art

Designer

This piece comes from a graphic design class that greatly enhanced my digital art skillset. While it was not a major project, I think it does a great job demonstrating my ability in graphic design and the use of Adobe Illustrator.

88 Butterfly - Made in Illustrator.png
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